Failing Giants and Natural Alternatives : Cannabis Seeks a New Business Model

Failing Giants and Natural Alternatives : Cannabis Seeks a New Business Model

Posted by Brendan Kelly on

By : Javier Armas
How can the cannabis industry succeed? If we analyze the
business model of some of the giants of cannabis, their vision
was largely on forming retail chains for steady market share.
Medmen reporting a 95% loss in value is the most telling form
of this view. Robert Hoban in a recent Forbes article wrote,
The Fall of Cannabis Industry Titans is Not Surprising - It’s
Natural, with a clear point “investors were doing was akin to
investing in a chain of liquor stores, rather than the medical
advancement of the cannabis industry.”
Medical Advancement Of The Cannabis Industry
Legacy cultivators understand how important healthy soil is.
When you eat a cardboard tasting apple or a delicious juicy
apple, the health of the soil is central to shaping those
differences. Some Cannabis connoisseurs claim to be able to
taste the soil within the flower. We also have scientific evidence
that soil with microbial diversity can cool the planet down, to
balance the earth once again. Something needed during a period of record breaking heat temperatures and wildfires.
Research on Cannabis
In a recent scientific study published by microbiologists at the
University of Massachusetts Amherst, positive results were
shown regarding the diversity of soil microbial being able to help
the soil isolate carbon, which helps regulate the climate and cool
the planet down. The study points out the microbial diversity
creates higher levels of efficiency, playing a role in carbon
storage. The study continues to prove how important
biodiversity in soil is for planetary health and our own.
If you look at who wins Emerald Cup with the best California
flower, it's always living soil regenerative farmers who can
grow the best flower. Farmers understand mother nature’s
protocols. Ecological systems have natural “standard operating
procedures” that are very efficient and effective and should be
the basis of a business model based on commodifying a
component of nature. With micro living soil as a starting point,
business models can have a different foundation as well as an
alternative framework for efficiency.
The Giant Cannabis Companies
If the collapse of the giant cannabis companies is natural, so is
the rise of its opposite. The natural rise of a cannabis business
model that is synergistic with the structure and spirit of
cannabis is in historical demand. I believe it is an unconscious
aspiration that many in the cannabis industry have that
emerges out of frustration from the contemporary gridlock. If
we look for answers to the difficult economics of legal cannabis,
we must still start with the plant itself, and the soil that allows it to grow.

← Older Post Newer Post →

Comment

  • xVdFfjoYgHQU

    EYmhltwOJRendzrv on

Leave a comment

THE COLLECTIVE

RSS
FeelWell Citrus Breeze - 1050mg by Dr. Norm's: Your Gateway to Refreshing Wellness

FeelWell Citrus Breeze - 1050mg by Dr. Norm's: Your Gateway to Refreshing Wellness

Belle Mahrous
By Belle Mahrous

Experience a burst of invigorating flavor and balanced wellness with FeelWell Citrus Breeze - 1050mg by Dr. Norm's. This advanced edible formulation is expertly designed...

Read more
SleepWell Elderberry - 600mg by Dr. Norm's: A Natural Path to Restful Sleep

SleepWell Elderberry - 600mg by Dr. Norm's: A Natural Path to Restful Sleep

Belle Mahrous
By Belle Mahrous

For those seeking a natural and effective way to achieve deep, restorative sleep, SleepWell Elderberry - 600mg by Dr. Norm's is a game-changer. This thoughtfully...

Read more